Binance is sponsoring The Weeknd’s “After Hours Til Dawn” tour.
This is the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.
Binance has collaborated with HXOUSE to release an exclusive NFT collection for The Weeknd’s tour, along with co-branded tour merchandise.
Attendee’s virtual ticket stubs can also gain access to commemorative NFTs which will provide unique experiences for fans.
The Weeknd’s “After Hours Til Dawn” tour will begin July 8, 2022.