Screen Shot 2022 08 18 at 11.34.49 AM 1024x578 1 No crypto ads during 2022 NFL & college football season

No crypto ads during 2022 NFL & college football season

– In July 2022, paid media spending by major crypto firms was just $36,000, compared to the $84.5 million they spent in February around the Super Bowl.
– The decrease in spending is due to the plummeting value of Bitcoin and other cryptocurrencies.
– Crypto firms and exchanges have scaled back spending while the value of Bitcoin and other cryptocurrencies has plummeted.
– The networks who benefitted most from cryptos ad-buying surge in 2021 and early 2022 were ESPN, ABC, Fox, and NBC, but its hard to imagine well see the same kind of spending.

 

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