New marketing guidelines to spruce up Dubai's crypto journey | Crypto

New marketing guidelines to spruce up Dubai’s crypto journey

-The Virtual Asset Regulatory Authority (VARA) in Dubai has announced regulatory guidelines on the promotions, marketing, and advertising of virtual assets.
-The guidelines are intended to create a legal framework that upholds security without hampering innovation and economic prospects.
-The guidelines apply to the regions licensed virtual assets service providers (VASPs).
-The guidelines detail the obligations of Dubai licensed VASPs and any advertising platforms that are positioning VA content across traditional and new-age media channels for the Dubai market.
-The guidelines aim to ensure factual accuracy, explicitly demonstrate any promotional intent, and in no way mislead on the guaranteed nature of their returns.
-The executives of several licensed platforms in Dubai seem to be quite happy with VARAs announcement.

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