GameStop is partnering with crypto exchange FTX in order to introduce more GameStop customers to FTXs community and marketplaces for digital assets.
– the partnership includes FTX selling gift cards in select GameStop stores, and GameStop becoming FTXs preferred retail partner in the US.
– the partnership is the latest development in GameStops headfirst dive into crypto, which has included the launch of its own NFT marketplace and crypto wallet.
– FTX has recently partnered with Reddit and has spent extensively on ads and sponsorships in attempts to raise its profile.
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