New crypto sponsor raises eyebrows by marketing to Russian users
– West Ham’s new partnership with DeFi crypto platform PEAKDEFI is facing criticism for actively promoting its cryptocurrency services to Russian users, causing concern about skirting sanctions.
– Suspicions were raised about PEAKDEFI after football finance expert Martin Calladine found that the West Ham crypto partner is using just two major languages to promote its crypto services on Twitter: English and Russian.
– Calladine claims that PEAKDEFI is deliberately and openly doing business in Russia, and that its business model has pretty much every crypto red flag going.
– West Ham confirmed yesterday that its investigating the matter.
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