Mattel Dives Into the NFT World With 'Mattel Creations' | Crypto

Mattel Dives Into the NFT World With ‘Mattel Creations’

– Mattel is doubling down on their NFT pursuits, announcing the launch of NFTs on a new dedicated platform, Mattel Creations.
– This new platform is expected to be headed by the latest series of the toy companys Hot Wheels NFTs.
– Hot Wheels NFTs have been one of the most successful NFT projects to operate on the WAX blockchain, but once Mattel Creations formally launches its NFT support (which is anticipated in early 2023), itll no longer be the blockchain of choice for Mattel and its Hot Wheels NFTs.
– Mattel is departing the WAX blockchain to move their dedicated platform on Flow.
– Barbie has seen an NFT release previously, as part of a collaboration with fashion house Balmain.
– In the big picture, Mattel has arguably hit a home run when it comes to introductory NFT strategy among brands.

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